Role Overview: DeFi Marketing Lead

We are seeking a DeFi Marketing Lead to join our marketing team and drive the growth of DeFi projects launching on Arbitrum. In this role, you will combine traditional marketing strategies with Web3-native growth techniques to ensure the success of our partners. Your primary goal is to increase active wallets, boost liquidity, and support project growth through strategic marketing initiatives.

As a key part of our team, you will consult with partners, run growth campaigns, and collaborate with various internal and external stakeholders to expand the Arbitrum DeFi ecosystem.

Key Responsibilities

  • Develop and execute growth strategies for DeFi projects on Arbitrum using Web2 and Web3 marketing techniques, including social media campaigns, digital marketing, influencer activations, NFTs, token incentives, and content crossovers.
  • Design and implement Web3 incentive-based campaigns that align with partners’ goals and attract new users.
  • Serve as a strategic consultant for partner projects, helping them navigate user acquisition, liquidity growth, and retention.
  • Collaborate with internal teams, including community, partnerships, and product marketing, to deliver cohesive and impactful campaigns.
  • Work closely with Offchain Labs to provide feedback that shapes the product roadmap and contributes to the DeFi ecosystem’s expansion.
  • Maintain ongoing communication with partners and industry stakeholders, assisting with go-to-market (GTM) plans, industry research, and strategic problem-solving.
  • Create and refine best practices for DeFi growth programs, ensuring scalability and consistent results.

What You’ll Need

  • Strong understanding of DeFi and Web3, with previous experience preferred.
  • Five or more years of experience in growth marketing, account management, or ecosystem development, with a track record in both Web2 and Web3 growth strategies.
  • Deep knowledge of the DeFi ecosystem, including liquidity management, yield farming, and decentralized exchanges (DEXs).
  • Ability to analyze and optimize the DeFi user funnel and improve cross-platform user journeys.
  • Excellent relationship-building and communication skills, with experience collaborating with partners and external stakeholders.
  • Self-driven, entrepreneurial mindset, capable of working independently while proactively seeking guidance when needed.
  • Comfortable working across multiple time zones in a globally distributed team.
  • Fluent in English, with strong storytelling and content creation skills.

Perks & Benefits

At Arbitrum Foundation, we prioritize the well-being and professional growth of our employees. Our benefits include:

  • Remote-first global workforce, allowing flexible work arrangements.
  • Comprehensive healthcare coverage, including medical, dental, and vision insurance.
  • Home office setup allowance to ensure a productive work environment.
  • Well-being and mental health allowance to support a balanced lifestyle.
  • Learning and professional development budget for continued education.
  • Flexible time off policy for a healthy work-life balance.
  • Company-issued laptop and tech support.
  • 401(k) retirement plan with matching contributions.
  • Potential equity compensation in a rapidly growing Web3 ecosystem.
  • Paid time off, company retreats, and coworking space budgets.
  • Option to receive salary in crypto for Web3-native employees.

Equal Opportunity & Inclusion

The Arbitrum Foundation is committed to fostering a diverse and inclusive workplace. We embrace equal opportunity hiring practices and do not discriminate based on race, gender, age, disability, or any other protected status.

We encourage all qualified candidates to apply, even if they don’t meet every requirement. If you are passionate about DeFi, blockchain, and marketing, we would love to connect.